© photo courtesy of: Aston Martin
That's right, Aston Martin has decided to jump into the expanding small car segment with its new Cygnet. Designed to compete with the Smart car, it has a few unique traits of its own.
Aston Martin believes that a small car shouldn't have to sacrifice luxury. Cars like the Smart don't offer the same appointments found in today's luxury vehicles, so the Cygnet may have created a niche market for itself.
© photo courtesy of: Aston Martin
In typical Aston Martin fashion, the Cygnet features a handsome, hand-crafted interior with enough lighting, bells and whistles to make you go epileptic.
But with a base price tag of about £30,995 (about $49,500), is it really worth it? Aston Martin thinks so.
Rather than focusing on fuel efficiency or emissions, Aston Martin believes the key to this car's success (in addition to its luxury appointments) is in its mobility. In an urban setting, parking can be quite a daunting task. Ever take a drive into Manhattan and spend the day there? For your sake, I hope you haven't.
That's where the Cygnet shines. Its maneuverability and parking benefits out-perform its rivals by a long shot. It even offers seating for four (leprechauns, maybe), but I'm rather skeptical on how comfortable it may be.
But can it compete in today's market? Being that we're in an economic recession, it's difficult to justify a purchase upwards of $50,000+. Moreover, most people that can afford such a vehicle can also afford private parking, rendering the vehicle's main purpose a bit... useless.
But regardless of how practical the Cygnet may or may not be, there are bound to be consumers who will purchase it simply for the sake of doing so. Most SUV enthusiasts will agree that the Porsche Cayenne is a successful example of just that.
Time will tell if the Cygnet will be a success. Until then, I eagerly await the market's response.
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